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2D ANIMATION

The target demographic for this animated promotional video is mostly youthful and middle-aged folks. This is a result of their robust immune systems. At the same time, this middle-aged population's rate of chronic diseases tends to rise over time. In the end, this application was created using promotional films to grab the attention of the intended audience and encourage them to embrace a healthy lifestyle. Additionally, these chosen groups are able to lower the prevalence of chronic diseases in the nation while producing a generation that is healthy, intelligent, and vigorous.

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STORYLINE

The beginning of this promotional video is more about the introduction of Strava, which has certain characteristics. Then continued with some disadvantages for a person if they neglect their health. Furthermore, an unhealthy eating pattern leads to the consequences that will be felt. In this promotional video, there are four examples of cause and effect someone who often neglects their daily health. However, this Strava application is also equipped with some interesting tips, including sports, yoga, and so on. Strava's suggestions are a thousand and one virtues that certain groups can use.to live a healthy lifestyle. This is due to the fact that a good and healthy lifestyle can influence activities to run smoothly without interfering with the immune system in the human body. At the end of this promotional video, the Strava application emphasises that a healthy lifestyle is very important for the body's system because it affects human life when carrying out daily activities.

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STORYBOARD

A storyboard is a graphic representation of how your video will unfold, shot by shot. It’s made up of a number of squares with illustrations or pictures representing each shot, with notes about what’s going on in the scene and what’s being said in the script during that shot. Think of it as sort of a comic book version of your script.

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2D PROMOTIONAL VIDEO

Animation is used to deliver the message in this promotional video. This is due to the Strava application's goal of piqueing community interest in sports and exercise. Additionally, the community might need a little bit of new information on sports and exercise. Because this programme has an objective for each use, the community that utilises it at that moment can compete with one another in a healthy way.

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